ERICA KATO
ericakatoreports@gmail.com
Education:
Bachelor of Arts in Mass Communications from UC Berkeley
Minor in African-American Studies
Certificate in Meteorology from Pennsylvania State University
Professional Experience
Morning Weather Anchor/Meteorologist
KRON-TV
April 2011 – March 2015
- Forecast
on live television for the KRON 4 Morning News
- Create graphics, prepare presentation, ad-lib for a TV audience using WSI/Weather Central Software
- Use social media and appearances to increase viewership and viewer participation
- Create graphics, prepare presentation, ad-lib for a TV audience using WSI/Weather Central Software
- Use social media and appearances to increase viewership and viewer participation
Social Media Reporter
KRON-TV
May 2011 – March 2015
- Manage KRON 4’s
official Twitter and Facebook pages
- Report on trending
topics and stories with buzzworthy attention
- Adlib stories with a visual component
Traffic Reporter
KRON-TV
April 2010 –
March 2015
- Prepare and present, live, unscripted traffic reports for a viewing audience
- Expert/Bay Area native knowledge of the roads
- Prepare and present, live, unscripted traffic reports for a viewing audience
- Expert/Bay Area native knowledge of the roads
- Maintain close relationships with media agencies, CHP, and Caltrans to get up-to-the-minute conditions to Bay Area audiences
Assignment Desk Editor
KRON-TV
May 2007- September 2011
- Build contacts and establish relationships with government agencies and media crews
- Plan meetings, arrange interviews, gather information from official sources
- Build contacts and establish relationships with government agencies and media crews
- Plan meetings, arrange interviews, gather information from official sources
